Privacy policy

Last updated: November 9, 2026. This policy explains how Sales Key LLC, doing business as Legal Touch AI ("Legal Touch AI," "we," "us"), collects, uses, and shares information through legaltouchai.com (the "site") and the Legal Touch AI service. Legal Touch AI is an AI phone receptionist service for law firms. It is not a law firm.

Information we collect

Demo requests. When you request a demo, we collect your name, firm name, work email, phone number, practice area, approximate monthly call volume, preferred demo times, your state and notes if you add them, and whether you checked the box allowing a call. We also record the date and time, your IP address and browser type, and the page or ad that brought you to the site (for example, campaign tags and ad click IDs in the link you followed).

Law firm clients. Contact details, billing details handled by our payment processor, and the setup information you give us (hours, staff, screening questions, calendar access).

People who call our clients. Name, phone number, email, the answers they give, call recordings, and transcripts. We handle this information for the law firm whose line was called.

Website visitors. Basic technical data such as browser type, device, pages viewed, and referring page. If analytics and advertising tools are turned on (see below), they also use cookies, pixels, and similar technologies.

How we use information

To respond to demo requests and schedule demos; to follow up by email, and by phone only if you checked the call box; to provide the service (answer and route calls, book appointments, send call summaries by email); to measure how visitors find and use the site and which ads work; to show our ads to people who visited the site; to support, secure, and improve the site and service; to bill firms; and to meet legal duties. When text alerts are available, we may also send texts the caller asked for or that confirm their appointment.

Analytics, advertising cookies, and pixels

We may use the following tools on the site. Each one may set cookies or read device identifiers, and each provider receives data such as the pages you view, your IP address, browser and device details, and the ad you clicked:

• Google Analytics (Google LLC), to measure site traffic. How Google uses information from sites that use its services.
• Google Ads conversion tracking and remarketing (Google LLC), to measure whether our Google ads lead to demo requests and to show our ads to past visitors.
• Meta Pixel (Meta Platforms, Inc.), to measure our Facebook and Instagram ads and to show our ads to past visitors. Meta Privacy Policy.
• LinkedIn Insight Tag (LinkedIn Corporation), to measure our LinkedIn ads and to show our ads to past visitors. LinkedIn Privacy Policy.

When a demo request is submitted, these tools may receive a "lead" event with a random event ID so we can count conversions. We do not send your name, email, phone number, or the content of your request to these tools, and we never send information about callers or legal matters to them.

Who we share information with

The law firm whose line was called, for caller information. Service providers that host the site and run our platform, phone, email, scheduling, and payments, only as needed to provide their services to us. The analytics and advertising providers listed above, as described in that section. Authorities when the law requires it, or to protect rights and safety. A buyer or successor if our business is sold or reorganized.

We do not sell personal information for money. Using advertising cookies and pixels may count as "selling" or "sharing" personal information for cross-context behavioral advertising under some state privacy laws, including California's. You can opt out as described below.

Your privacy choices

Opt out of analytics and advertising cookies on this site. Use the button below. It is saved in this browser; repeat it on each browser or device you use. We also treat a Global Privacy Control (GPC) signal from your browser as an opt-out.

Opt out of analytics and ad cookies Turn them back on

You can also block or delete cookies in your browser settings, and use the ad settings in your Google, Meta, and LinkedIn accounts. Email: every follow-up email includes a way to unsubscribe. Calls: tell us at any time to stop calling and we will.

Access, correction, and deletion. You can ask to see, correct, or delete personal information we hold about you, or to opt out of its sale or sharing, through the request form on our Book a demo page (write "Privacy request" in the notes box), by phone at (800) 261-2946, or by mail to Sales Key LLC, 641 E San Ysidro Blvd Num B3328, San Ysidro, CA 92173. We will verify your request before acting on it and will not treat you differently for using your rights. California residents and residents of other states with privacy laws may have additional rights under those laws, including the right to use an authorized agent. For caller information we hold for a law firm, we may refer your request to that firm.

Text messages

When we send text messages, mobile numbers and text message consent are not shared with or sold to third parties for their marketing. Reply STOP to any text to opt out, or HELP for help. Message and data rates may apply. Message frequency varies.

Call recordings

Calls are recorded with a notice at the start of the call. Recordings and transcripts belong to the law firm whose line was called and are kept for the period that firm chooses, or as the law requires.

How long we keep information

We keep demo request information for up to 24 months after our last contact with you, unless you ask us to delete it sooner or the law requires us to keep it longer. Client and billing records are kept for as long as the service runs and as tax and accounting rules require.

Security

We use access controls and the security features of our service providers. No system is perfectly secure.

Children

The site and service are for businesses and are not directed to children under 16. We do not knowingly collect their information.

Changes

We will post any change to this policy on this page and update the date at the top.

Contact

Sales Key LLC, doing business as Legal Touch AI
641 E San Ysidro Blvd Num B3328, San Ysidro, CA 92173
Reach us through the request form on our Book a demo page (write "Privacy request" in the notes box), by phone at (800) 261-2946, or by mail to Sales Key LLC, 641 E San Ysidro Blvd Num B3328, San Ysidro, CA 92173.